My role : Look Development, Motion Design and Animation
Desjardins commissioned Float4 to update the content of the Interactive screens at the Desjardins Lab. Inspired by the space itself, and based on the institution's five major philosophical pillars, we have created sequences that evoke the history, innovation, leadership, commitment and influence of Desjardins. Carried by the language of geometric abstraction and developed with a cinematographic approach, the sequences communicate the spirit of community and unity which are at the heart of the institution. Fully integrated into the Lab, the visuals become windows to a space where time and gravity do not follow the same rules, and transform the member experience so that each visit is a source of inspiration.
Production Studio : Float 4
Producer : Cédric Balor
Art Director : Sarah Ouellet